San Jose, CA (PRWEB) November 16, 2011

The Sales Lead Management Association (SLMA) released the list of nominees for the 50 Most Influential People in Sales Lead Management in 2011. The list includes Mari Anne Vanella, CEO & Founder of The Vanella Group, Inc., a well-known B2B Telemarketing and Teleservices firm for enterprise technology providers that delivers results 5x above industry standards.

Mari Anne Vanella has been CEO of The Vanella Group, Inc. for over a decade and is the designer of the highly successful Telesales 2.0(TM) methodology for outbound teleprospecting. She has also authored the award-winning book 42 Rules of Cold Calling Executives which continues to receive high praises from the sales industry. Mari Anne was on the 20 Women to Watch in Sales Lead Management in 2011 list and maintains an active presence in the lead generation community with activities such as speaking at Dreamforce 11.